Get some Google love.

“Keywords”, “Search Phrases” and “Target Queries” are all the same thing. This is the particular phrase that the user enters into Google to find results. While compiling your SEO plan, together we will choose the most relevant and profitable keywords for your campaign. These are examples only and anything can be targeted; but we might want to get you on the front page for “Mechanic Gold Coast” or “property management Gold Coast”. These people are looking for you – right now!

On each page of Google, there are two very different kinds of web results displayed. Anyone can use the paid advertisements scheme to promote their website, which Google has termed AdWords. This form of promotion is called Pay Per Click (PPC) as the advertiser will pay a specific amount every time a Google user clicks on the ad, to visit your website.

Not all search queries produce ads, but all produce natural (organic) listings. There are the 10 results (per page) that will result from most regular Google searches. These can be comprised of normal webpages, but also images, videos and specialty organic Google results such as, weather, news, movie screening times and more.

The owners of these webpages in the natural results are not charged when a user clicks on them and visits their site, as Google lists them for free. This is the essence of the “free” service provided by Google worldwide and more importantly why everyone wants a piece of the action.

Google search engine is the leader when it comes to internet searches and everyone wants to be on page 1 of Google. Their search engine is a complex piece of programming software designed by the best computer programmers in the world. How exactly Google algorithms work is closely guarded by those at Google, so if your current SEO companies tells you they can “beat” the algorithm and get you page 1 ranking on Google in a week, sadly you will have lost your money.

One single search results is made up of thousands of mathematical calculations made in just a couple of milliseconds. This process is often referred to as an algorithm.

As Google are constantly updating the way it delivers you the search results, this can result in fluctuating ranking positions of your website in the Google search engine pages. This is why it can take several weeks or even months to see the results of good SEO work.

This term is given to those who engage in methods to cheat search engines and gain fast rankings. However these methods are illegal and will eventually result in your website being penalised or worse being completed removed from Google Search Engines entirely.

We only use “White Hat” methods which are in line with Google Terms of Service and while it may take a little longer and requires diligent attention, results are higher and safer long term. Our strategies are only organic (natural) and our results are not created by spamming unlike other large SEO companies.

Once your website has been assessed and updated to be more “relevant” in the eyes of search engines, your competition assessed and target keywords chosen – then the majority of our focus is on creating backlinks. .

A backlink or “link” is essentially a direct reference to your website from another website, in the form of a clickable hyperlink (where users click text or an image on another website and the clicked link it takes them to your website). These references are essentially “votes” from other websites, which generate credibility, popularity and importance in the eyes of search engines.

However, it is important to appreciate that there are literally thousands of variables that are considered by the search engine algorithm when it comes to assessing backlinks. As such, the process is incredibly technical and labour intensive.